Creativity and collaboration are key to everything I do.
Hi, I'm Lauren.
I'm an artist and designer with 12 years of experience creating thoughtful brands and websites. I believe great design begins with understanding the people behind a brand, and bringing their ideas to life in ways that feel beautiful and authentic!
Originally from Nashville, Tennessee, I've always been a beach lover at heart. I traded Music City for the Florida coast, where I earned my Bachelor of Fine Arts from Ringling College of Art and Design in Sarasota. From there, I headed to New York City to pursue my Master of Fine Arts at Pratt Institute.
Before launching LSA, I worked in operations at SculptureCenter in New York. My creative journey also includes working as an art educator at Center Place Fine Arts and internships with CityArts NYC and Walt Disney World. These experiences helped shape the way I approach design today, blending artistic thinking, organization, and a genuine love of working with people.
These days, I live, work (and play!) on Florida's sunny Gulf Coast with my husband and our two children.
Focus is on the CREATIVE
And it always come first!
LSA provides customized work, guaranteeing that you get something that’s just for you.
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Your brand is your business and your business has a story. Without your story there’s no distinction or character. I listen and ask questions about your business, company values, and target audience. How do you want to be seen? What do you want people to know about you moving forward? I pinpoint the most effective way to visually communicate your brand that is compelling and memorable.
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I gather all the content of what we will be creating so that the design process can be as efficient as possible. This might include the existing assets your business has, such as images, materials, and copy. I will analyze the quality (resolution, formats, etc.) of the content to make sure we can use it. I also create new content (graphics, logos, etc) so that when we start designing we have all of the tools we need in place.
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This is when creativity takes over and I begin building visual communications that capture the essence of your brand. Together, we'll review the work, gather your feedback and finalize the components (layouts, colors, fonts, etc.) and overall look and feel of your brand.
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A successful project culminates in a smooth hand-off of visual assets and website management. In some cases, training might be necessary to explain how they work, and to help maintain the consistency of your brand as you evolves. I want the assets we create to serve you for many years to come, so it’s important that you understand how they work.
In addition to beautiful results why else should you work with LSA?
You'll work directly with the owner. At LSA, I manage every aspect of every project.
Flexibility: As a small company and dedicated to you as one of a few clients, I can react and readjust quickly as projects evolve.
A smaller client roster means lots of personal attention for you and your project!