Your brand is your business and your business has a story. Without your story there’s no distinction or character. I listen and ask questions about your business, company values, and target audience. How do you want to be seen? What do you want people to know about you moving forward? I pinpoint the most effective way to visually communicate your brand that is compelling and memorable.

I gather all the content of what we will be creating so that the design process can be as efficient as possible. This might include the existing assets your business has, such as images, materials, and copy. I will analyze the quality (resolution, formats, etc.) of the content to make sure we can use it. I also create new content (graphics, logos, etc) so that when we start designing we have all of the tools we need in place.

This is when creativity takes over and I begin building visual communications that capture the essence of your brand. Together, we'll review the work, gather your feedback and finalize the components (layouts, colors, fonts, etc.) and overall look and feel of your brand.

A successful project culminates in a smooth hand-off of visual assets and website management. In some cases, training might be necessary to explain how they work, and to help maintain the consistency of your brand as you evolves. I want the assets we create to serve you for many years to come, so it’s important that you understand how they work.